Currently Browsing: Creative

Looking Beyond Sales with Travel Incentives

Travel and entertainment costs are one of the largest and most difficult to track leakage areas for any company. Often, despite writing and implementing strict travel policies, compliance fails to meet set goals. One innovative strategy companies are turning to is rewarding top compliance in a similar manner to traditional sales incentives, providing incentive travel opportunities to employees who stay within policy.

Starting Your Own Creative Business

The creative sector is a vibrant and flourishing field that plays a significant role in global economic growth and development. One of the biggest employment sectors in the world and one of the most active trade industries, the creative field is a promising industry that offers tremendous potential for the future. If you have ever considered starting up your own creative firm, here are a few tips that could be crucial in ensuring early success and quick growth.

Pay attention to industry trends
One of the biggest mistakes you can make is to limit your focus only to your specific niche. The harsh reality is that the creative industry is a pretty crowded one, and your skills and capabilities–no matter how valued they are currently–will quickly be devalued in the face of so many other competitors. By paying attention to industry trends and expanding your field of specialization, you will have a much better chance of remaining viable in a fast-changing and highly competitive market.

Establish your brand
Once you have determined your approach and your focus, the next step is to establish your brand. Your brand is the sum total of your creative ideas and your rationale for your professional approach. Although establishing a brand is one of the most challenging aspects of starting up a business, the good news is that the means for doing so are more readily available now than ever. Setting up a website can be done easily and inexpensively, and social media channels are accessible to everyone, so take advantage.